Michael Picón is an art director and designer with over twenty years of experience in print and digital design. He specializes in publishing, branding, digital design, print design, e-commerce, and photo and video art direction.
Résumé
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Director, Creative Design, July 2022 – October 2022
Creative Director, June 2021 – July 2022
Executive Art Director, October 2019 – June 2021
Callisto Media
Executive and Change Management leader of a large team of creatives in Content Production. Creative Director responsible for 800+ non-fiction book titles per year. Strategic partner to Product Developers, Operations and Manufacturing. Quality Management leader responsible for house style guides.
- Art Direction and Digital Design, 2010-2017
Select clients include Meg Connolly Communications, Insider’s Guide to Spas, Tory Burch Foundation, Vogue Magazine Tablet Editions, Vanity Fair Tablet Editions, Taschen Publishing, Marie Claire Magazine, Sterling Books, Insider’s Guide to Spas, Colin Cowie, Newsweek.
- Creative Director, May 2017-June 2018
KIDBOX.COM
Responsible for executing multi-faceted digital and traditional brand creative strategy for KIDBOX. Leader in all marketing and brand visuals in partnership with cross-functional departments to develop concepts and create a vision for the company. Areas of focus included: concept development, visual design, email marketing, site creative, blog evolution, packaging, photo shoots, digital display ads, social media images, and ads. Oversaw both full-time and freelance graphic designers, UX designers, copywriters, and photographers.
- Creative Director, 2007 – 2010
Redbook Magazine, New York
- Art Director, 2003 – 2006
Closer Magazine and First Magazine, London, UK
- Design Director, 1998 – 2002
New York Magazine, New York
- Managing Art Director, 1992 – 1998
Entertainment Weekly, New York
Skills
- Creative Management
- Creative Direction
- Print and Digital Design
- User Experience
Tools
- Graphic Design: InDesign, Photoshop, Illustrator
- Motion Graphics: AfterEffects, Photoshop
- Content Management: Google Sheets, Smartsheets, Basecamp, WordPress, PHP
- Prototyping: Keynote, Acrobat, Sketch, Invision, Zeplin, Figma
- Presentation: Microsoft PowerPoint, Google Slides
- Planning: Microsoft Excel, Google Sheets, AirTable
- Development: HTML/CSS/JS
- Management: Humor, Collaboration, Common Sense, Active Communication
Education
St. John’s College, Santa Fe, NM — Bachelor of Arts, 1985