Michael Picón


Ellen Swandiak has always been a natural when it comes to entertaining. Her theme parties are memorable not only for the clever culinary twists, but for their artful displays. She is devoted to the art of the party and making her guests feel special.

Ellen had a vision to create a lifestyle/entertaining website. It would involve a downloadable magazine, recipes, fashion, cocktails, and conversation fostered on social media. With a background in print, Ellen knew what she wanted, but was having a hard time working with her previous web designer. MinkWell listened to her needs.

“Working with Michael Picon has, literally, been a dream-come-true. I’ve been nursing an idea for a website for a couple of years. With his guidance, the site came to life in the most beautiful way—it actually brought tears of joy to my eyes when I saw it live!”
—Ellen Swandiak, hobnobmag.com

Learn more about the website here. Read an interview with Ellen here and throw your best party ever!