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Director, Creative Design at Callisto Media
2019 – 2022
- Spearheaded 40+ art directors and art producers to ideate and ensure top-notch quality in the design of over 800 books annually
- Collaborated with cross-functional teams in data and competitive analysis to inform design decisions
and optimize results
- Achieved a 300% increase in output through effective scaling strategies and streamlined workflows
- Recruited and trained a new tier of junior designers, expanding the team by 50%
- Wrote a detailed brand guideline to ensure consistency across all design projects
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Creative Director at Kidbox
2017 – 2018
- Partnered with the Marketing team to create compelling, data-driven advertising materials
- Led designers and content creators to produce photo shoots, website designs, email marketing campaigns, social media posts, and packaging
- Leveraged cutting-edge technology and software to design and produce creative materials on tight deadlines and small budgets, resulting in measurable success
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Freelance Art Direction and Digital Design
2010 – 2019
- Designed multiple freelance projects, including tablet editions for well-known publications such as Vogue, Vanity Fair, and Taschen Publishing
- Designed websites, branding, and social media marketing for clients such as the Tory Burch Foundation, Ribbon Health, Meg Connolly Communications, and Insider’s Guide to Spas.
- Designed high-quality publications for Sterling Books, Time Inc. Custom Publishing, Colin Cowie, Marie Claire, Newsweek, and Mishpacha (Israel)
- Employed exceptional communication skills and strategic analysis to understand client needs, resulting in outstanding visual and user experiences
- Delivered exceptional results through careful planning, organization, and quality assurance
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Creative Director at Redbook Magazine
2007 – 2010
- Mentored, trained, and motivated the design team
- Attended photo shoots of celebrities, fashion, beauty, and interiors, providing on-the-spot feedback
- Demonstrated analytical expertise with a reader-focused redesign of the magazine
- Wrote brand guidelines and workflows for quality assurance
- Streamlined production, resulting in cost savings and improved efficiency
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Art Director at Emap Publications, London
2003 – 2006
- Recruited, trained, and motivated the design teams for Closer and First magazines
- Led a redesign of Closer which elevated the brand and helped double weekly circulation
- Designed and launched First magazine, including branding and custom typefaces
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Art Director at The Daily Front Row
2002 – 2003
- Creative leader responsible for full design and launch, daily covers and interior spreads, and managging designers and photo editors.
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Design Director at New York Magazine
1998 – 2002
- Recruited, trained, and motivated the award-winning design team
- Designed over 200 weekly covers
- Led the 30th-anniversary redesign of the magazine in 2000 in collaboration with founder Milton Glaser
- Attended photo shoots of celebrities, fashion, food, and interiors, providing on-the-spot feedback
- Wrote brand guidelines to ensure quality and consistency
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Art Director Sports Illustrated
1997-1998
- Led the redesign of the then 40-year-old magazine, including developing display and text typefaces with legendary typographer Matthew Carter
- Maintained the integrity and excellence of the brand through a written style guide
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Managing Art Director at Entertainment Weekly
1992 – 1998
- Began as a junior designer, designing award-winning features and annual special issues
- Was promoted to Managing Art Director, responsible for leading the junior designers, maintaining brand guidelines and quality assurance
Skills
- Creative Management
- Creative Direction
- Print and Digital Design
- User Experience
Tools
- Graphic Design: InDesign, Photoshop, Illustrator
- Content Management: Google Sheets, Smartsheets, Basecamp, WordPress, PHP
- Prototyping: Figma, Sketch, Invision, Zeplin
- Presentation: Microsoft PowerPoint, Google Slides
- Planning: Microsoft Excel, Google Sheets, AirTable
- Development: HTML/CSS/JS
- Management: Humor, Collaboration, Common Sense, Active Communication
Education
St. John’s College, Santa Fe, NM — Bachelor of Arts, 1985